DIGITAL CREATIVE / DIRECTOR
A bit about me
And a 'sort-of' Venn diagram
One job title rarely fits all so maybe it’s best to 'explain myself' instead. I love to create. Hands-on, sleeves rolled up, scribbling, writing, designing, animating and leading my team to deliver work that really shines.
I’ve been doing it since 1998. Along the way I’ve built, led and mentored entire creative departments, pitched, presented to and won new clients, picked up a few awards and even run my own business.
Currently my business card says ‘Creative Director', but I’m not too fussed what you call me, so long as I'm tickling my brain by creating, collaborating and having fun!
I am a kids and family audience specialist having worked mainly across the entertainment (film, TV and games) sector since 1998. However, I've also been able to bring my slightly childish brain to bear on briefs for FMCG, Gov, publishing and tech clients, creating campaigns and content with an emphasis on fun and engagement.
Clients I’ve worked for include Walt Disney Motion Pictures (a 20 year-long relationship), 20th Century Fox, Warner Bros., Flight Club Darts, Xbox, PlayStation, Sky, Procter & Gamble, Unilever, Tottenham Hotspur, Microsoft, Lego, the BBC, Hasbro, HarperCollins, Penguin, Alpha Group and many more.
Nice things people say about me. Aw shucks!
Walt Disney Studios Motion Pictures
"Eugene is one of the first digital creatives I worked with and I’ve followed him through subsequent agencies and as he’s built his current team. He's always been able to tackle whatever I’ve thrown at him and consistently exceeds expectations. The content [he and his team] team have produced include some of the best marketing games we’ve done in terms of fun, re-playability and creative-direction.
Eugene has a great eye and an innate sense of fun... While the games have been standouts, there has been plenty of other of content – websites, UCG applications, and more... always delivered on time and on budget. I can recommend Eugene without hesitation."
SKY: INNOVATION DIRECTOR
"I can honestly say Eugene is one of the most solid, inspirational and driven creatives I've had the pleasure to work with. Sure, he can't do proper wheelies on his motorbike but everything else he does he absolutely nails. His work impresses everyone around him, including me. And if you know me, you'll know that's a tough ask.
Eugene could take the most dull brief, the most bland design and turn it into something amazing. He's a real jack of all trades but thankfully, has mastered many of them. He's saved many asses, many times... including mine. If you want anyone to be watching your back, or indeed leading you forward, it's Eugene.
He's great with clients, a great teacher, obsessive about quality, a great entertainer and above all, a great friend. It's been a real pleasure working with Eugene and really hope our paths cross again."
ZENITH: HEAD OF STRATEGY
"Eugene was one of the very first creative directors I've worked with and while I always looked up to him then, it's always hard when you start to know what a gold standard is. In the last 10 years I've worked across many companies and countries, and I can tell you I've realized since how lucky I was to have worked with him.
He's got an impeccable eye for detail, fizzes with ideas, and has a real swiss army knife, hands on approach to projects that can make all the difference. Eugene gets it, and he gets it done. I wouldn't miss a chance to work with him on a project!"
A whole new in-venue digital experience for the award-winning home of ‘social darts’.
A NEW EXPERIENCE
For the uninitiated, Flight Club is the new home of ‘Social Darts’, now open across multiple London, UK and international sites. A evolution of traditional darts with a range of digital game-play options, it’s a never-before-seen social gaming experience that’s taking London (and the world!) by storm.
I was lucky enough to be involved in the project from the very early days, consulting on and developing the entire digital experience, including customer on-boarding, game set-up, the games themselves, connected leaderboards, social feeds and admin controls.
Flight Club promo reels
If you’ve never had the priviledge of ‘throwing some arras at the oche‘, here’s what it’s all about!
100+ film campaigns
Digital marketing campaigns and creative for over 100 films.
I’ve been lucky enough to count Disney as a client for the whole of my career and have added Paramount, Warner Bros. and 20th Century Fox along the way.
Since designing the Mulan website back in 1998, I’ve gone on to design and subsequently lead my teams in producing digital creative across dozens of international, European and UK campaigns - in fact I’ve created content for over 100 films across the major film studios.
While the requirements for each film campaign varies, I’ve been responsible for dozens of campaign websites, literally hundreds of games, display advertising, interactive applications, print collateral and even internal studio presentations, most requiring localisation across more than a dozen territories.
A brief snapshot of some of the vast amount of Disney digital markerting content I’ve been responsible for across UK, European and Global campaigns.
Dozens of print, social and DOOH campaigns
PRINT, SOCIAL & DOOH
Since starting a relationship 6 years ago, my agency Remo Creative has become the ‘preferred creative agency’ for HarperCollins Children’s Books.
Working across digital, print and POS, I lead the team in producing campaign collateral most notably for David Walliams titles (including for his last his last 7 books).
As word has spread through HarperCollins HQ of our capabilities, we now work across a range of titles from Childrens Books to Young Adult and Adult Fiction too.
A brief snapshot of some of the work I’ve led for HarperCollins.
I'M A 'HANDS-ON' TYPE
A creative leader AND sleeve-roller-upper!
While my business card says ‘Digital Creative Director’, I’m a firm believer in leading by example and have remained a hands-on creative throughout my career working across entertainment, FMCG, technology, lifestyle and retail brands.
I design, animate and scribble every day and have extensive senior-level experience of:
- Web/Mobile design
- Games and interaction design
All design and animation showcased on this site is my own handiwork.
A small selection of past campaigns
Senior-level design skills with the experience of a Creative Director... it's a win-win!