DIGITAL CREATIVE DIRECTOR
A bit about me
Digital creative since 1998.
All about engagement
I am a ‘hands-on’ Digital Creative Director with over 20 years industry experience creating content and campaigns that delight audiences, drive engagement and produce real results for my clients.
Whatever the deliverables, websites, games, print campaigns, brand identity, animations or interactive experiences, I believe in finding that extra 'spark' of fun, excitement or emotion, to deliver work that truly shines.
With clients across the FMCG, Tech, Publishing, Film and TV sectors, I’ve been trusted enough to work with an enviable list of world-leading brands.
Clients I’ve worked for include Disney, 20th Century Fox, Warner Bros., BBC, Aardman, Xbox, PlayStation, Microsoft, Intel, VMware, Lego, Procter & Gamble, Unilever, Hasbro, Flight Club, Tottenham Hotspur, The Premier League, HarperCollins and many more.
I'm a creative leader, trusted to build, train and mentor teams of designers and developers. I work with clients and collagues alike to develop the right creative brief and lead the production team in delivering work that we can all be proud of.
I'm also a 'hands-on' creative - I still design, write, draw and animate every day whilst leading and directing my team at Remo Creative.
20 years of digital marketing for Disney, 20th Century Fox and Warner Bros.
I’ve been lucky enough to count Disney as a client for the whole of my career and have added Paramount, Warner Bros. and 20th Century Fox along the way.
Since designing the Mulan website back in 1998, I’ve gone on to design and subsequently lead my teams in producing digital creative across dozens of international, European and UK campaigns - in fact I’ve created content for over 100 films across the major film studios.
While the requirements for each film campaign varies, I’ve been responsible for dozens of campaign websites, literally hundreds of games, display advertising, interactive applications, print collateral and even internal studio presentations, most requiring localisation across more than a dozen territories.
A brief snapshot of some of the vast amount of Disney digital markerting content I’ve been responsible for across UK, European and Global campaigns.
7,000,000, 5+ MINUTES
Average game plays and interaction time
OVER 100+ CAMPAIGNS
Digital marketing content across the big studios
20 years of global localisation expertise
An award-winning in-venue experience for the new home of ‘social darts’.
A NEW EXPERIENCE
For the uninitiated, Flight Club is the new home of ‘Social Darts’, now open across multiple London, UK and international sites. A evolution of traditional darts with a range of digital game-play options, it’s a never-before-seen social gaming experience that’s taking London (and the world!) by storm.
I was lucky enough to be involved in the project from the very early days, consulting on and developing the entire digital experience, including customer on-boarding, game set-up, the games themselves, connected leaderboards, social feeds and admin controls.
Flight Club promo reels
If you’ve never had the priviledge of ‘throwing some arras at the oche‘, here’s what it’s all about!
Digital and print campaigns for numerous Children’s and adult books titles.
PRINT, POS, DIGITAL & DOOH
Since starting a relationship 6 years ago, my agency Remo Creative has become the ‘preferred creative agency’ for HarperCollins Children’s Books.
Working across digital, print and POS, I lead the team in producing campaign collateral most notably for David Walliams titles (including for his last his last 7 books).
As word has spread through HarperCollins HQ of our capabilities, we now work across a range of titles from Childrens Books to Young Adult and Adult Fiction too.
A brief snapshot of some of the work I’ve led for HarperCollins.
Some of my favourite past work
A suite of online games for the release of 20th Century Fox's Ferdinand.
A showreel of some of my team's latest online games.
Pirates of the Caribbean
Digital campaign content across multiple 'Pirates' titles, including a D&AD Wooden Pencil award-winner :)
Numerous digital campaigns and content for Xbox Live, inlcuding an international Microsft award-winner.
Tottenham Hotspur FC
A ground-breaking digital campaign for kids including characters, branding, site, games, advertising and DOOH.
Procter & Gamble
Numerous digital campaigns across various P&G brands.
Branding, packaging and illustration/artwork for London's newest micro-brewery.
A new website for the UK division of one of China's biggest animation and toy companies, Alpha Group.
Various digital campaigns and content across Coolabi brands Clangers, Purple Ronnie, Beast Quest, Scream Street, Poppy Cat and more.
Games, quizes and polls for Captive Media's unique in-bathroom advertising platform.
The Royal Air Force
Driving online recruitment by over 200%, 'Brain Ops' was the UK military’s most successful digital recruitment campaign ever.
My Little Pony
A whole new online destination, gamefication mechanics, activities and games for MLP fans.